Candeo Creative : Blog

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SEO Tactics For Family Owned Small Businesses

As marketing professionals we’re used to hearing the terms search engine optimization and SEO thrown around loosely. There are hundreds, if not thousands of companies who guarantee they can get your website on the first page of Google. Any digital marketing specialist will tell you these promises are more like myths in the real world.

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SEO tactics have come a long way over the years, mainly due to Google and other search engines regularly updating their algorithms. Even though it is more difficult to influence search rankings these days, there is still hope for many businesses. Companies who have a smaller target audience and target location have an advantage when it comes to ranking organically for their product or service. Google’s newest algorithm takes into account geographic locations, which gives local and small businesses a fighting chance to compete. Check out our tips to help small businesses to get started with successful SEO practices:

1. Start with the basics: First and foremost, take care of the tasks that are the most important from a local standpoint. Claim your business on Google, include your address on every page of your website and start acquiring reviews. Another strategy is to include your location and a keyword you want to rank for in different tags and titles. Doing all  these things will significantly help your website rank higher locally.

2. Acquire inbound links from other local businesses: Network with surrounding companies and make an effort to getting your information sourced on their websites. Google and other search engines recognize these links and will raise your relevancy in the area you’re located. The more inbound links you have from quality websites, the higher relevancy Google will reward you with.

3. Keep it simple: I can’t stress this aspect enough. Too many times I see or encounter a small business owner who believes they need a website that will blow viewers out of their seat, yet a majority of the time this is simply not the case. Let’s map out an example to get a better understanding of what I mean. Say you own a local family owned restaurant in Green Bay, Wisconsin, that specializes in pizza and ice cream. Your business has been thriving in the community for a number of years and you have built up loyal customers. There are only a few aspects of your website that consumers are going to be interested in: menu, location and contact information. Think about it. What else do your customers really need to be persuaded to come to your restaurant? Sure enticing imagery can play a strong role, but the examples I just mentioned are what website visitors are going to be looking for first and foremost. Don’t feel like you always need to overdo it.

4. Don’t worry about being perfect from a technical perspective: If you’ve ever used an SEO tool that runs a page analysis, you’ve encountered the green checks and red x’s. The checks represent the technical aspects you have correct and the X’s point out what areas you need to fix. This is another area people spend too much time trying to correct. While Google does want you to make an effort to fix these issues, they should not be the bulk of your focus, especially for websites that only target local consumers. Just because your meta description for a page is two characters longer than what is recommended doesn’t mean search engines are going to drop you in the organic rankings. You will see more success if you focus on the intent of the user and the content they want to see when they arrive on your website.

Although the tactics outlined above are fairly broad, they are areas companies overlook when building and maintaining their websites. People tend to treat search engine optimization like it’s a big scary monster that cannot be defeated. From a local standpoint, it is much easier to rank organically, as long as you focus on the things that really matter.

What are some website optimization strategies you use?

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How To Analyze and Take Advantage of Twitter Analytics

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As time goes on, more companies are allocating extra efforts to marketing on Twitter. With more than 500 million tweets published everyday, it’s safe to assume Twitter is becoming one of the most prominent places for companies to advertise. One way to measure success is to pay attention to your analytics, which will help you make better decisions in the future. Here are five Twitter analytics in your dashboard you should be checking on a regular basis.

Tweet Impressions:

Tweet impressions refer to the amount of times Twitter users are exposed to your content. These individuals can be followers, as well as followers of people who share your tweets. When you pay close attention to the number of impressions your tweets receive, you get an idea of how engaging and valuable your content is. It also gives you a better understanding of how many people are seeing your content. If that number isn’t as high as you’d like it to be, you will want to make a stronger effort in increasing your followers.

Profile Visits:

Profile visits refers to the number of times Twitter users land on your profile page. There are a few different ways you can go about looking at this metric. One important aspect is your profile picture. Having an image that entices people to want to learn more about you can help increase the amount of profile visits, which increases the likelihood that they follow you, too. Another vital aspect of your homepage is the description, or what you want people to know about you. The most important aspect of your profile is having a professional appearance and manner. Take the time to think about what you want people to know about you or what you want to be known for. The more effort you make with your profile information, the more successful you will be with your Twitter efforts.

Top Tweet:

In your Twitter analytics dashboard you will see a section that identifies your top tweet from each prior month. Impressions, likes, retweets and mentions are all taken into account when identifying what tweet was the most successful. Take a look at your “top tweet” from each month and look for patterns. Was there a picture? If so, what style of imagery was used? What was the messaging? Was there a specific call to action? Was it promotional or was it something more personal? These are all aspects of your content that can be analyzed so you have an idea of what people want to see, and how they engage with it. This will help you pinpoint what you should be focusing on when curating future content.  

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Top Follower:

As you begin to grow your follower base, the analytics dashboard will help you identify which followers have the greatest influence in the Twitter world. Each month, take some time to learn more about these individuals. Who are they? Where are they located? Do they share similar interests as you? After you’ve made an effort to do some research on them, reach out to them and start a conversation. The more personal you are, the more likely they are to respond positively. The key is to be genuine and not come off like a salesman. By taking a little time out of each month to engage with your top followers, you increase the likelihood of turning these followers into advocates and influencers.

Top Media Tweet:

It’s no secret that a majority, if not all, of your tweets should include some type of multimedia, whether it be a picture or video. According to Twitter’s blog, tweets with photos receive 313% more engagement than tweets that don’t include an image. Each month Twitter analytics will identify which of these images or videos was the most successful based off impressions and overall engagement. Remember the style of image you used for that particular piece of content and use that information for reference in the future.   

If you or your company are utilizing Twitter, take a little time every now and then to peak at your analytics dashboard. Knowing what content has been successful for you in the past will help you determine what will most likely be successful in the future.   

If you are looking for more expertise about Twitter or other social channels, contact us!

What Twitter posts get your page the most engagement?

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5 Ways To Stay Relaxed At Work

It’s no secret that stress happens at work, no matter what job you have. In agency life, some stressors include deadlines, meetings, client feedback, creative mind blocks and more. When stress becomes overwhelming, what can you do to stay relaxed?

1. Plan Out Your Schedule

One way to reduce stress during the work day is by planning out your schedule. This can be as simple as making a to-do list or blocking time off on your calendar This technique helps calm your mind because you are able to see what you have to accomplish. Creating a schedule helps you balance your day in order of importance and deadlines. It’s a simple change that goes a long way!

2. Take A Break

Don’t forget to take a break, even if it’s only five minutes! If you feel like you have no time, make it happen any way. Stepping away from your desk allows your creative juices to rejuvenate so you can refocus on your work. When you’re facing a mental block, the last thing you want to do is sit and stare at your computer screen.

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3. Music

Turn on some soft beats and relax! Music is a powerful tool that works wonders for creativity. If you are going through a stressful stretch at work and need to relax, put classical or any music that calms you down. Everyone is different, so find what works for you.

4. Evaluate Your Diet

Realizing what you are eating and drinking every day can make a big difference in your overall well-being. That’s one reason Candeo Creative was gracious enough to supply our team with Snack Nation, a company that sends healthy, organic snacks every month so we can eat healthier throughout the day. If you have a sugary breakfast every morning, consider changing your diet to fruit or a protein bar. Instead of eating unhealthy snacks when stressed, consider eating foods like blueberries or almonds. The nutrients in these foods help cure anxiety as well as improve mental well-being.

5. Meditate

Close your eyes and breathe, focusing on the moment as it’s happening. Meditation is an excellent practice for personal well-being and stress. The Huffington Post reported that meditation helps make a person more positive, relieve stress and decrease depression. The best part of this exercise is that you can do it sitting at your desk.


What helps you relax at work? We would love to hear!

Also, if you haven’t already, take our survey to tell us what YOU like reading about in our blogs!

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Tell Us What You Want

We blog about a wide array of topics that revolve around marketing and adulting in the workplace. After researching material and writing these posts, we want to ask: What do YOU want us to write about?

We have created a survey so you can share your thoughts in a quick and easy way!

Just in case you need a refresher:

Marketing Trends

The marketing world is constantly evolving and changing. There are always new trends, apps and platforms emerging. Staying up to date on these trends is important and beneficial. Some of our previous blogs focused on this topic include 3 Web Development Trends You Need To Know About and How To Use Pokemon Go To Market Your Business.

Marketing Tools

There are so many tools and so little time to learn all about them! Candeo Creative uses various marketing tools to help our team. One of our popular blogs in this category is 3 Useful Marketing Tools. This blog highlights tools important to our agency and how they help us in various ways.


Social Media

Previously, we have focused on the benefits of various social media platforms, such as Facebook, Twitter and LinkedIn. Some blogs include The Benefits Of Facebook, Twitter and LinkedIn and How To Make Your Business A Social Media All-Star. These blogs talk about social media as a whole, along with tips and suggestions.


Candeo Creative

Writing about our company is always a favorite because there is never a dull moment. Our company is filled with creativity, excitement, fun and constant learning. Read What Makes Candeo Creative, The Power Of Kindness In The Workplace and The Soundtrack Of Candeo Creative. As you can see by the diversity of these titles, this category always has excitement!

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What do you want to continue reading about? Is it a category already mentioned or something different? Let us know by taking our survey! Your thoughts, comments and opinions are incredibly helpful and will help us better understand your interests! So, this is your time to tell us what you want, what you really, really want!

Take the survey!

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5 Tips To Stay Active At Your Desk

Sitting at a desk all day can be difficult and bad for your health. It can cause back pain, soreness and make you feel groggy. However, don’t let this ruin your creativity or put a damper on your flourishing mind! Read these five tips to help you stay active at your desk:

1. Foot Alphabet

Yes, it is possible to exercise from your (hopefully) comfortable, cushioned chair! One exercise you can do is the foot alphabet. It’s simple and just as fun as it sounds! Take off your shoes (if you can), sit up straight with your feet on the floor and write the alphabet in the air with your big toe. After you finish, do the same thing with your other foot. This exercise helps with ankle strength and foot and toe flexibility. It’s also nice to get your feet and toes out of bunched up shoes.

2. Power Walk

At our office, we take five minutes twice a day to power walk! If you can, get up from your desk and power walk around your office. This helps you get out of your chair, be in a new setting and stay active. It’s also a great way to get those creative juices flowing!


3. Posture

Posture is so important and it’s easy to become slouchy when you sit all day. Take some time to make sure your keyboard and mouse are far away enough away so your wrists are straight and elbows are tight next to you.

4. Fitness Ball

If it is possible, sit on a fitness ball instead of a normal chair. Sitting on a ball instead of a chair holds many benefits to your health that you many not even realize. According to the American Fitness Professionals and Associates, some of the benefits include burning calories, relieving back pain and toning your muscles! 

5. Standing Desk

Another possibility, if your space allows, is a standing desk. If you aren’t able to get one, try to make it work with your surroundings. If there is a high shelf or table near you, rest your computer on it and work standing up. This allows you to stretch your legs and be just as productive, but in a healthier way.

What do you do to stay active at your desk?