Candeo Creative : Blog


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What To Do If You Clicked The Google Doc

googledocs

Warning: Don’t click any of the many shared Google Docs you’ve received today (May 10, 2017). A virus is masquerading itself as a legitimate Google Docs link, and it has no warnings from Google about its validity right now. It’s very easy to mistake it for authentic.

If you did click any of the docs, don’t burn your computer. Follow these simple steps to secure your account.

  1. Remove the authenticated service from your Google account here. If you see Google Docs listed, delete it. This is an imposter. Google Docs already has access to your Google Account and doesn’t need it specified here.

  2. UPDATE: Google officially announced it is investigating this phishing scam. It asks you report your messages as phishing within Gmail.
  3. Our friendly web team also recommends changing your password immediately, and being mindful of any password reset links you may see for a few minutes.

Big shoutout to our web team for keeping us safe amid the chaos. Literally the best place for this to happen to an account is within their knowledgable reach. Read Sam’s full post about the virus. Then keep up with the Twitter jokes.


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How A Sprint Team Can Help Your Agency’s Web Department

Ready, set, sprint! If you’re a marketing agency offering web development services, we have an idea for you. Sprint teams are a great way to alleviate frustrations and stresses with website projects. Clients’ busy schedules can make them hard to contact, timelines are often pushed back and the approval process can turn into a nightmare. All of these holdups create frustration for both parties, hindering the creative and production processes. In order to address these issues and move web projects into a shorter timeline, we came up with the idea of using a sprint team. Read three major advantages we found when using a sprint team for our web projects.

Bryan keeping his cool during a Candeo Creative sprint week marketing project

  1. More client involvement: One of the vital components of our sprint team strategy is our level of engagement with the client while we build their website. Since our sprint projects typically only last one work week, we encourage our clients to be as involved with the creative process as possible within the five days. Each day, the client comes to our office and spends about one hour collaborating with our creative team to keep everyone on the same page. By the time the site is ready to launch, both the client and our agency have a clear vision of the design and what the website will accomplish for their business.
  2. Increase in weekly productivity levels: Often, web projects can get backtracked and put on hold. Whether it’s time spent on approvals and changes or busy schedules getting in the way, it affects the entire process of the project. The more time you spend adjusting timelines, designs and page layouts, the less the team produces. With a sprint team, each member dedicates their entire week to one project only. In combination with heavy client involvement, which keeps everyone on the same page, the sprint team is able to spend a majority of their hours throughout the week in production, which will help the agency’s overall profit margins.
  3. Opportunity for more work: This one is fairly obvious. If your agency is able to crank out a website in a matter of a few days versus a few months, it opens up a variety of opportunities for more business. It also gives your sales team a reason to go out and win more business! If your agency is successfully completing web projects in one or even two weeks time, it’s a major selling point sales can use when conversing with potential clients, keeping in mind if the websites are small enough to fit production into one week.

Although our sprint team is a work in progress, the results we are seeing thus far have been positive for our agency. Employees are happier and more productive and the agency-client relationship is stronger. Does your company have a process similar to our sprints for certain projects or clients?


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3 Web Development Trends You Need To Know About

The marketing world is always changing with new trends constantly surfacing. Being the communications intern, I am always reading and learning about new social media and marketing trends. Web development is an area of marketing that is also constantly evolving. Our web developer, Sam Oldenburg, explains the top three web development trends he believes are worth knowing about.

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1. CSS Pre-Processors

In a nutshell, CSS Pre-Processors are tools used to help implement website designs. As Sam explains, CSS hasn’t evolved significantly over the last 10 years. Having CSS Pre-Processors makes one’s website easier to maintain and allows developers to implement designs faster. For example, Sam explains how, here at Candeo Creative, we use SASS (Syntactically Awesome Stylesheets) which is basically a shorthanded way to write CSS. SASS allows more CSS writing at a quicker pace.

2. Next Generation Javascript

Many people have heard of Javascript and may have seen it pop up on their computer. Sam explains ES2015 is the newest standard of Javascript being implemented by browsers. As mentioned previously, CSS handles the visual display of a website and Javascript implements the functionality of a website (e.g., opening tabs on a site, hiding or showing additional content). Sam says ES2015 is a new and exciting standard that revolutionizes how Javascript is written by developers. In short, ES2015 allows developers to write simpler code, which results in saved time and increased organization.

3. React

React is a tool developed by Facebook and is the technology that helps power sites like Facebook and Instagram. Sam believes one aspect that makes React notable is that it takes HTML and Javascript and meshes them together. React lays out a website’s structure and provides tools to easily build dynamic web applications. To better understand this tool, Sam used a helpful analogy. Let’s say you are building a house. You can choose to shop at the hardware store for lumber and tools to build your foundation. Or you can buy a prebuilt structure that will make building easier since all of your tools are in one place. The prebuilt structure in this scenario is how React works in simplifying the process of creating dynamic websites.

Sam says the web is constantly evolving and that these three trends have caught on. They all work well together and allow you to build innovative and unique websites in a relatively short amount of time.

Do you need a new website for your organization, or need advice on how to improve it? Contact us today!


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Planning a Website

My niece asked me if I still developed new websites. Being a Website Developer I, of course, said yes. Why wouldn’t we? Her next question surprised me.

“Well, doesn’t everyone already have a website?”

Granted, this question came from my 10-year-old niece, I still wondered how many other people thought this?

There are several reasons you might want to plan a new website, including:

  • Updating an out-of-date website
  • Starting a new business
  • Releasing a new product line
  • Wanting to put your ideas or thoughts into an interesting blog
  • Raising awareness for a cause
  • Earning money

Now, the big question: where do you start? This can be a stressful and overwhelming question for people or businesses owners that have never had to consider it before.

The answer: you need a plan. The most basic steps you need to know are as follows:

Determine the Goal of Your Website

Some possible goals could be:

Educate: Inform people on a cause, service, product or a topic of interest, such as politics or movies.

Sell: Provide a product or service useful for people.

Question: Pose questions on popular beliefs, legislation or current events for healthy online discussions.

Share: Upload photos, recipes or other resources people may find useful.

Once you’ve determined the goal of your website, you can proceed onto the next step of your plan.

Find a Developer

Photo courtesy of en.wikipedia.org.

Photo courtesy of en.wikipedia.org.

This can be the most nerve-racking part of the plan, but it’s the most important part of the plan, especially if you have no experience in website development.

There are many different types of developers and agencies involved in website development. You need to find the developer or agency that will help you fulfill the goals you have set for your website.

Development agencies can range from simple coding companies to niche development agencies to full-service marketing agencies.

Many of these agencies will offer graphic and copy development, as well as programming services. Full-service marketing agencies go beyond the website, graphics, copy and programming to help refine your original goals and set up strategies for achieving those goals. This can include promoting your website and helping you in the next steps of your plan.

Set Your Budget

Photo courtesy of fanpop.com.

Photo courtesy of fanpop.com.

How much do you want to spend on your website? An easy question, but a tough one to answer.

Pick Your Domain Name

This step isn’t necessary if you already have a domain, but it is my favorite part of creating a brand new website. Go to WhoIs.comGoDaddy.com or one of the many other registrars out there to see if the domain name you want is available. If it isn’t, many of these registrars will give you a list of available alternatives.

Keep in mind that just because these companies offer hosting, it does not mean you have to host with them if you purchase your domain name through them. A development or marketing agency can help you decide on the best hosting solution for your website, too.

Instead of stressing, have fun planning your new website!