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How the New iPhone 7 Features Will Help Marketers

iPhone 7

Apple announced an array of new features for the iPhone 7 and 7 Plus in yesterday’s much tweeted about #AppleEvent. Many of the upgrades will help marketing and advertising professionals better manage administrative tasks, create content and deliver better products. We asked our team to answer how the new features will help or hinder their work. Read on for some of the real benefits we’ll see and the AirPod critiques making us LOL:

iOS 10

iPhone 7

The release date for iOS 10, Apple’s new operating system, is Sept. 13. MacWorld reports the new OS is heavy on 3-D touch for lock and notification changes. It will also enable live updates within the notifications, letting you continue a conversation within banner notifications on the lock screen. Faster, better communication? Yes!

iOS 10’s new Raise to Wake feature makes the iPhone light up and display the lock screen when you lift it up. This is great for quickly checking notifications and faster responses. You’ll be able to swipe right from the right side of the lock screen to quickly access the phone’s camera, perfect for quickly capturing photos for online content.

Siri is (supposedly) smarter and can also send payments and book reservations through third-party apps. You can also delete preinstalled apps, freeing up your phone for what you use more often. (Goodbye, Stocks.)

iMessages, Apple’s most used app, will display emojis three times larger than they are right now. It will also suggest emojis to replace text. (Cue hilarious autocorrects.) This, plus other new visual effects, aren’t super necessary for marketing and advertising professionals, but 😍.

Wi-Fi and Cellular Service

The iPhone 7’s LTE is three times faster than the iPhone 6 for data downloads. The 7 has worldwide roaming and also lets you to answer WhatsApp and third-party calls like a regular call. No matter if your job takes you all over your community, country or world, more reliable and faster service is always welcome.

Better Camera

The iPhone 7 has a f/1.8 lens to let in 50 percent more light than the one on the 6S, and it has a brighter flash. (Learn how this helps in one of our previous blogs) The new image sensor is faster and more efficient. The front-facing camera has seven megapixels and automatic image stabilization. The 7 Plus will have a dual-camera system, which Apple says will allow for digital zoom without a loss of image quality.

Marketing and advertising professionals can create better, higher-quality content on the go with these upgrades. You always have the option to post clear, interesting images to your social media pages if you have your phone with you. The front-facing camera improvement will also give you better clarity on the amount of food in your teeth when prepping for meetings with clients!

Longer-Lasting Battery

More battery power means one less worry and a thousand additional opportunities to catch up on emails or post to social media. More midnight emails without a charge! Your phone won’t die after using it to find a client’s business and also casting your online Prezi project because the client doesn’t have updated technology. We hate low battery and are all for this one!


iPhone 7 AirPods


Apple calls them wireless, effortless and magical. We’re not so sure.

  • “Fingers crossed that these Apple AirPods are actually designed for human ears.”
  • “My ears have always been too small for Apple earbuds. Will they make more accommodating models? I hope third-party headphones catch up fast.”
  • “Spend more money? Lame.”
  • “No more tangles in my headphones – YAY! No more aux cord in the car – BOO.”
  • “I wonder if they built in a feature for Siri to find the AirPods when they inevitability get lost.”
  • “What the hell are Earpods? Is that what they call headphones now? When did that change?”

AirPods are available in late October 2016.

New Colors

iPhone 7 new colors

The iPhone 7 and 7 Plus will debut jet black and black options.

  • “Can you imagine what they were thinking in a meeting about the new colors? Boss asks unprepared employee, ‘OK, Bob, what do you got for the new colors?’ ‘I was thinking Black.’ (Boss unimpressed) ‘Anddddddd Jet Black.’ Boss: ‘I like it!’”
  • “What the eff is the difference? Most people have covers anyway.”
  • “I will wait as long as it takes to get the jet black phone. Black just won’t cut it.”

Finally, in the words of one of our web developers …

“They don’t affect me. #Android4Lyfe”

Dancing Android mascot
The iPhone 7 and 7 Plus are available Sept. 17. Which of the new features are you most looking forward to using? What features seem totally unnecessary to you? Let us know in the comments below!

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SEO Tactics For Family Owned Small Businesses

As marketing professionals we’re used to hearing the terms search engine optimization and SEO thrown around loosely. There are hundreds, if not thousands of companies who guarantee they can get your website on the first page of Google. Any digital marketing specialist will tell you these promises are more like myths in the real world.

SEO analytics

SEO tactics have come a long way over the years, mainly due to Google and other search engines regularly updating their algorithms. Even though it is more difficult to influence search rankings these days, there is still hope for many businesses. Companies who have a smaller target audience and target location have an advantage when it comes to ranking organically for their product or service. Google’s newest algorithm takes into account geographic locations, which gives local and small businesses a fighting chance to compete. Check out our tips to help small businesses to get started with successful SEO practices:

1. Start with the basics: First and foremost, take care of the tasks that are the most important from a local standpoint. Claim your business on Google, include your address on every page of your website and start acquiring reviews. Another strategy is to include your location and a keyword you want to rank for in different tags and titles. Doing all  these things will significantly help your website rank higher locally.

2. Acquire inbound links from other local businesses: Network with surrounding companies and make an effort to getting your information sourced on their websites. Google and other search engines recognize these links and will raise your relevancy in the area you’re located. The more inbound links you have from quality websites, the higher relevancy Google will reward you with.

3. Keep it simple: I can’t stress this aspect enough. Too many times I see or encounter a small business owner who believes they need a website that will blow viewers out of their seat, yet a majority of the time this is simply not the case. Let’s map out an example to get a better understanding of what I mean. Say you own a local family owned restaurant in Green Bay, Wisconsin, that specializes in pizza and ice cream. Your business has been thriving in the community for a number of years and you have built up loyal customers. There are only a few aspects of your website that consumers are going to be interested in: menu, location and contact information. Think about it. What else do your customers really need to be persuaded to come to your restaurant? Sure enticing imagery can play a strong role, but the examples I just mentioned are what website visitors are going to be looking for first and foremost. Don’t feel like you always need to overdo it.

4. Don’t worry about being perfect from a technical perspective: If you’ve ever used an SEO tool that runs a page analysis, you’ve encountered the green checks and red x’s. The checks represent the technical aspects you have correct and the X’s point out what areas you need to fix. This is another area people spend too much time trying to correct. While Google does want you to make an effort to fix these issues, they should not be the bulk of your focus, especially for websites that only target local consumers. Just because your meta description for a page is two characters longer than what is recommended doesn’t mean search engines are going to drop you in the organic rankings. You will see more success if you focus on the intent of the user and the content they want to see when they arrive on your website.

Although the tactics outlined above are fairly broad, they are areas companies overlook when building and maintaining their websites. People tend to treat search engine optimization like it’s a big scary monster that cannot be defeated. From a local standpoint, it is much easier to rank organically, as long as you focus on the things that really matter.

What are some website optimization strategies you use?

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5 Ways To Stay Relaxed At Work

It’s no secret that stress happens at work, no matter what job you have. In agency life, some stressors include deadlines, meetings, client feedback, creative mind blocks and more. When stress becomes overwhelming, what can you do to stay relaxed?

1. Plan Out Your Schedule

One way to reduce stress during the work day is by planning out your schedule. This can be as simple as making a to-do list or blocking time off on your calendar This technique helps calm your mind because you are able to see what you have to accomplish. Creating a schedule helps you balance your day in order of importance and deadlines. It’s a simple change that goes a long way!

2. Take A Break

Don’t forget to take a break, even if it’s only five minutes! If you feel like you have no time, make it happen any way. Stepping away from your desk allows your creative juices to rejuvenate so you can refocus on your work. When you’re facing a mental block, the last thing you want to do is sit and stare at your computer screen.

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3. Music

Turn on some soft beats and relax! Music is a powerful tool that works wonders for creativity. If you are going through a stressful stretch at work and need to relax, put classical or any music that calms you down. Everyone is different, so find what works for you.

4. Evaluate Your Diet

Realizing what you are eating and drinking every day can make a big difference in your overall well-being. That’s one reason Candeo Creative was gracious enough to supply our team with Snack Nation, a company that sends healthy, organic snacks every month so we can eat healthier throughout the day. If you have a sugary breakfast every morning, consider changing your diet to fruit or a protein bar. Instead of eating unhealthy snacks when stressed, consider eating foods like blueberries or almonds. The nutrients in these foods help cure anxiety as well as improve mental well-being.

5. Meditate

Close your eyes and breathe, focusing on the moment as it’s happening. Meditation is an excellent practice for personal well-being and stress. The Huffington Post reported that meditation helps make a person more positive, relieve stress and decrease depression. The best part of this exercise is that you can do it sitting at your desk.


What helps you relax at work? We would love to hear!

Also, if you haven’t already, take our survey to tell us what YOU like reading about in our blogs!

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Tell Us What You Want

We blog about a wide array of topics that revolve around marketing and adulting in the workplace. After researching material and writing these posts, we want to ask: What do YOU want us to write about?

We have created a survey so you can share your thoughts in a quick and easy way!

Just in case you need a refresher:

Marketing Trends

The marketing world is constantly evolving and changing. There are always new trends, apps and platforms emerging. Staying up to date on these trends is important and beneficial. Some of our previous blogs focused on this topic include 3 Web Development Trends You Need To Know About and How To Use Pokemon Go To Market Your Business.

Marketing Tools

There are so many tools and so little time to learn all about them! Candeo Creative uses various marketing tools to help our team. One of our popular blogs in this category is 3 Useful Marketing Tools. This blog highlights tools important to our agency and how they help us in various ways.


Social Media

Previously, we have focused on the benefits of various social media platforms, such as Facebook, Twitter and LinkedIn. Some blogs include The Benefits Of Facebook, Twitter and LinkedIn and How To Make Your Business A Social Media All-Star. These blogs talk about social media as a whole, along with tips and suggestions.


Candeo Creative

Writing about our company is always a favorite because there is never a dull moment. Our company is filled with creativity, excitement, fun and constant learning. Read What Makes Candeo Creative, The Power Of Kindness In The Workplace and The Soundtrack Of Candeo Creative. As you can see by the diversity of these titles, this category always has excitement!

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What do you want to continue reading about? Is it a category already mentioned or something different? Let us know by taking our survey! Your thoughts, comments and opinions are incredibly helpful and will help us better understand your interests! So, this is your time to tell us what you want, what you really, really want!

Take the survey!

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5 Tips To Stay Active At Your Desk

Sitting at a desk all day can be difficult and bad for your health. It can cause back pain, soreness and make you feel groggy. However, don’t let this ruin your creativity or put a damper on your flourishing mind! Read these five tips to help you stay active at your desk:

1. Foot Alphabet

Yes, it is possible to exercise from your (hopefully) comfortable, cushioned chair! One exercise you can do is the foot alphabet. It’s simple and just as fun as it sounds! Take off your shoes (if you can), sit up straight with your feet on the floor and write the alphabet in the air with your big toe. After you finish, do the same thing with your other foot. This exercise helps with ankle strength and foot and toe flexibility. It’s also nice to get your feet and toes out of bunched up shoes.

2. Power Walk

At our office, we take five minutes twice a day to power walk! If you can, get up from your desk and power walk around your office. This helps you get out of your chair, be in a new setting and stay active. It’s also a great way to get those creative juices flowing!


3. Posture

Posture is so important and it’s easy to become slouchy when you sit all day. Take some time to make sure your keyboard and mouse are far away enough away so your wrists are straight and elbows are tight next to you.

4. Fitness Ball

If it is possible, sit on a fitness ball instead of a normal chair. Sitting on a ball instead of a chair holds many benefits to your health that you many not even realize. According to the American Fitness Professionals and Associates, some of the benefits include burning calories, relieving back pain and toning your muscles! 

5. Standing Desk

Another possibility, if your space allows, is a standing desk. If you aren’t able to get one, try to make it work with your surroundings. If there is a high shelf or table near you, rest your computer on it and work standing up. This allows you to stretch your legs and be just as productive, but in a healthier way.

What do you do to stay active at your desk?