Candeo Creative : Blog


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5 Tips For Writing A Blog

Writing weekly blogs for Candeo Creative isn’t always easy. Some days topics rush to mind, while other days we hit a roadblock. How do we stay current and keep our blogs fresh? We have a few top secret techniques that we’ll share with you. OK, they’re not top secret, but they are helpful!

Brainstorming

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Brainstorming sessions are underrated. People often think brainstorming takes too much time and isn’t worth it. Wrong! Brainstorming sessions are crucial to get creativity flowing and help come up with new ideas. Before writing a blog, try a brainstorm with a group or by yourself! Pull out some paper to write down ideas or play a game. There are copious amounts of strategies out there. You just have to pick what works for you or keep alternating between a few.

Google Is Your Friend

Google is a great tool to use to find ideas and spark creativity. Even typing in something as simple as “blog topics” will give you endless amounts of ideas. Try putting together random words to see where Google takes you! Who knows, “dogs wearing funny hats” might give you inspiration for a style blog or marketing campaign.

Inspiration

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Inspiration is around – you just have to find it. Step away from your computer and take a short walk. You may come across a quote or image that sparks ideas. Try taking a trip (even if it’s just to the grocery store!), riding your bike, watching the news or reading a new book to help you come up with your next big idea!

Trends

What are the latest trends? What is everyone talking about? Figure it out and write a blog about it. Staying current with trends keeps you on pace with your competition at the very least and can even turn YOU into a trendsetter other people will watch. There are a number of sites that send you emails about new trends, such as HubSpot and Social Media Examiner. HubSpot’s marketing blog gives you insights about products, their features and best practices to make digital marketing most effective. Social Media Examiner gives you tips on how to use social media to connect with your customers, increase awareness about your brand and increase your sales.

Interests

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Where does your passion come from? Writing about topics that truly interest you makes the process of finding a topic easier. Write a list of topics that you enjoy learning about, pick one and start researching. If you enjoy dancing, figure a clever way you can incorporate it into a blog topic. For example, we could research the ways companies have used dance to create viral marketing campaigns and write a blog about successful campaigns that use dancers. T-Mobile’s Welcome Back flash mob has more than 15 million views on YouTube!

 

What tips do you use to write your blogs? We’d love to hear!


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Tell Us What You Want

We blog about a wide array of topics that revolve around marketing and adulting in the workplace. After researching material and writing these posts, we want to ask: What do YOU want us to write about?

We have created a survey so you can share your thoughts in a quick and easy way!

Just in case you need a refresher:

Marketing Trends

The marketing world is constantly evolving and changing. There are always new trends, apps and platforms emerging. Staying up to date on these trends is important and beneficial. Some of our previous blogs focused on this topic include 3 Web Development Trends You Need To Know About and How To Use Pokemon Go To Market Your Business.
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Marketing Tools

There are so many tools and so little time to learn all about them! Candeo Creative uses various marketing tools to help our team. One of our popular blogs in this category is 3 Useful Marketing Tools. This blog highlights tools important to our agency and how they help us in various ways.

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Social Media

Previously, we have focused on the benefits of various social media platforms, such as Facebook, Twitter and LinkedIn. Some blogs include The Benefits Of Facebook, Twitter and LinkedIn and How To Make Your Business A Social Media All-Star. These blogs talk about social media as a whole, along with tips and suggestions.

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Candeo Creative

Writing about our company is always a favorite because there is never a dull moment. Our company is filled with creativity, excitement, fun and constant learning. Read What Makes Candeo Creative, The Power Of Kindness In The Workplace and The Soundtrack Of Candeo Creative. As you can see by the diversity of these titles, this category always has excitement!

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What do you want to continue reading about? Is it a category already mentioned or something different? Let us know by taking our survey! Your thoughts, comments and opinions are incredibly helpful and will help us better understand your interests! So, this is your time to tell us what you want, what you really, really want!

Take the survey!


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5 Tips To Stay Active At Your Desk

Sitting at a desk all day can be difficult and bad for your health. It can cause back pain, soreness and make you feel groggy. However, don’t let this ruin your creativity or put a damper on your flourishing mind! Read these five tips to help you stay active at your desk:

1. Foot Alphabet

Yes, it is possible to exercise from your (hopefully) comfortable, cushioned chair! One exercise you can do is the foot alphabet. It’s simple and just as fun as it sounds! Take off your shoes (if you can), sit up straight with your feet on the floor and write the alphabet in the air with your big toe. After you finish, do the same thing with your other foot. This exercise helps with ankle strength and foot and toe flexibility. It’s also nice to get your feet and toes out of bunched up shoes.

2. Power Walk

At our office, we take five minutes twice a day to power walk! If you can, get up from your desk and power walk around your office. This helps you get out of your chair, be in a new setting and stay active. It’s also a great way to get those creative juices flowing!

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3. Posture

Posture is so important and it’s easy to become slouchy when you sit all day. Take some time to make sure your keyboard and mouse are far away enough away so your wrists are straight and elbows are tight next to you.

4. Fitness Ball

If it is possible, sit on a fitness ball instead of a normal chair. Sitting on a ball instead of a chair holds many benefits to your health that you many not even realize. According to the American Fitness Professionals and Associates, some of the benefits include burning calories, relieving back pain and toning your muscles! 

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5. Standing Desk

Another possibility, if your space allows, is a standing desk. If you aren’t able to get one, try to make it work with your surroundings. If there is a high shelf or table near you, rest your computer on it and work standing up. This allows you to stretch your legs and be just as productive, but in a healthier way.
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What do you do to stay active at your desk?


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How To Use “Pokémon GO” To Market Your Business

If you haven’t heard about Pokémon GO, then you’re missing out on a great business opportunity for your company! Pokémon GO is the latest gaming app that has everyone talking! This app turns the real world into a virtual life Pokémon game using your phone’s GPS and camera to make you feel as though you are in the game hunting Pokémon. When you start the game and join a team, you’ll have access to Pokémon Gyms and PokéStops, which are physical locations near you where you can train your characters or catch them. Keep reading to find out how Pokémon GO can help market your business and actions steps you can take to get started:

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Embrace it, don’t turn it away

If your business is lucky enough to be a Pokémon Gym or PokeStop, embrace it! What steps can you take? If your company is a PokéStop, don’t turn your distracted gaming customers away, welcome them! These locations were chosen by the game creators as real locations for stops in the game, which gives you free advertising opportunities. It is a great time to make a positive first impression on future customers. This will help build a larger client base with the free advertising you are getting! If your location was not chosen as a PokéStop, that doesn’t mean you can’t join the frenzy.

Greet customers that come into your business with a friendly face and an open door, even if they’re looking down at their phones the whole time. Ask them to submit photos of their Pokémon journey to your business’ social media pages. This will boost your engagement, get more people excited and remind local gamers your location us a stop. Also, by greeting and showing appreciation for their stop, they will want to visit again.

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Our client, Caramel Crisp Cafe, is one of the lucky businesses with a PokeStop! They set up a “Pokemon GO” photo contest for customers to win a $25 gift card.

Share your location

When and where should you start? Share on Facebook, Twitter, Instagram or LinkedIn to tell people in your location that you are a stop in this popular app! Post statuses or photos on your social networks and invite people to partake in the fun. Create an area for pictures that people can post at your location and share on social media as well to entice people to stop in. By default, this brings more foot traffic and potential customers into your business. Sharing this will only boost business.

Encourage customers who come into your business playing the game to take photos and upload them to your page. Ask them if you can take photos of them as well and use that as your content for your social media pages. Make a photo contest and invite your customers and followers to share their photos with a common hashtag, and randomly pick a winner for a gift card or a free item! You could also request players write down their name and email for a random prize drawing!

Make it work for your business

Make the marketing for this app blend in with your brand. How can you get started? Use this app to make it work for your business and customers. If your business is a coffee shop, you could offer a drink special based on Pokémon. If you’re a marketing agency, create a photo station for people with your name and a Pokémon message. If you’re a restaurant, offer a coupon to players for their next visit. It’s a great time to get creative and increase foot traffic!

Brainstorm with your team members on ideas. If your business is a bar, create a drink special like “The Pika Brew” or a “Gotta Drink ’Em All” special! Make your brand playful by utilizing the Pokémon theme in your marketing. Create simple deals and specials you can promote on your social media channels that will encourage people to stop by. The best way to begin is to identify the culture of your business and go from there.

 

Have you used “Pokémon GO” to market your business? Tell us about it!


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10 Quotes To Inspire You And Your Marketing

Quotes have a special way of motivating, pushing and encouraging one to achieve his or her goals. At my desk, I have quotes taped to the wall that serve as positive reminders to always stay creative. In the marketing and advertising industry, life gets hectic and sometimes overwhelming. When you’re frazzled or simply need a creative boost, read these 10 quotes to restart your marketing mind.

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1. “People don’t buy what you do, people buy why you do it.” – Simon Sinek

2. “The best marketing doesn’t feel like marketing.”  – Tom Fishburne

3. “Know thyself. Know the customer. Innovate.” – Beth Comstock

4. “Your culture is your brand.” – Tony Hsieh

5. “You can’t expect to just write and have visitors come to you. That’s too passive.” – Anita Campbell

6. “Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

7. “Whether you think you can or you think you can’t, you’re right.” – Henry Ford

8. “Creativity is the power to connect the seemingly unconnected.” – William Plomer

9. “Creativity involves breaking out of established patterns in order to look at things in a different way.” – Edward de Bono

10. “Creativity takes courage.” – Henri Matisse

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These quotes help me find inspiration and direction, especially if I am experiencing writers block and need a creative break. If you ever have a mental block, never underestimate the power of quotes and the impact words hold. Keep these words tucked away for a day where you need that little boost to produce your next masterpiece!

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What quotes inspire you?