Candeo Creative : Blog

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Tell Us What You Want

We blog about a wide array of topics that revolve around marketing and adulting in the workplace. After researching material and writing these posts, we want to ask: What do YOU want us to write about?

We have created a survey so you can share your thoughts in a quick and easy way!

Just in case you need a refresher:

Marketing Trends

The marketing world is constantly evolving and changing. There are always new trends, apps and platforms emerging. Staying up to date on these trends is important and beneficial. Some of our previous blogs focused on this topic include 3 Web Development Trends You Need To Know About and How To Use Pokemon Go To Market Your Business.

Marketing Tools

There are so many tools and so little time to learn all about them! Candeo Creative uses various marketing tools to help our team. One of our popular blogs in this category is 3 Useful Marketing Tools. This blog highlights tools important to our agency and how they help us in various ways.


Social Media

Previously, we have focused on the benefits of various social media platforms, such as Facebook, Twitter and LinkedIn. Some blogs include The Benefits Of Facebook, Twitter and LinkedIn and How To Make Your Business A Social Media All-Star. These blogs talk about social media as a whole, along with tips and suggestions.


Candeo Creative

Writing about our company is always a favorite because there is never a dull moment. Our company is filled with creativity, excitement, fun and constant learning. Read What Makes Candeo Creative, The Power Of Kindness In The Workplace and The Soundtrack Of Candeo Creative. As you can see by the diversity of these titles, this category always has excitement!

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What do you want to continue reading about? Is it a category already mentioned or something different? Let us know by taking our survey! Your thoughts, comments and opinions are incredibly helpful and will help us better understand your interests! So, this is your time to tell us what you want, what you really, really want!

Take the survey!

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What Pokémon GO Taught Me About Marketing

A few weeks ago, the Pokémon GO app took off and became a worldwide sensation. Our last blog, How To Use Pokémon GO To Market Your Business, talked about marketing tips for businesses in connection with this popular app. After writing the previous blog, I learned three major lessons about the marketing industry.

1. Stay Up To Date

It’s crucial to stay up to date with news and events occurring around you. I remember waking up one day and hearing all about Pokémon GO on the news. I wasn’t exactly sure what it was, so researched to learn about this popular app that every person around me seemed to be using. When you stay current with news and popular apps, you are only helping yourself with your marketing. Staying up to date with news and popular apps helps marketing tremendously because it allows you to incorporate trends, viral videos and popular apps into marketing your business.

2. Keep Up With Trends

Keeping up with trends is another key lesson from Pokémon GO. Knowing the latest Facebook updates,  such as Facebook 360 videos and photos, can spark your marketing ideas. Let’s say something exciting happened at your business and you wanted to share it on Facebook as soon as possible. By knowing that Facebook offers features like Facebook 360, you have many options in your head that you can pull out and use. You don’t have time to sit on Google and search for what’s new when you’re rushing to share a story or event in a unique way. Keeping up with trends and updates in the digital world will allow you to use your resources at the drop of a hat.

3. Act Quickly

When Pokémon GO was released, we knew we needed to act quickly. Reporting about this craze allowed us to inform others about it and understand how they can use it to their marketing advantage. When something happens, whether it’s a popular app or an event at your business, act quickly! People want to hear news instantly and share events as soon as they can, not weeks after it has passed. If you wait, you lose credibility. People are note interested in reading about something they experienced weeks ago.

What did Pokémon GO teach you about marketing?

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How To Use “Pokémon GO” To Market Your Business

If you haven’t heard about Pokémon GO, then you’re missing out on a great business opportunity for your company! Pokémon GO is the latest gaming app that has everyone talking! This app turns the real world into a virtual life Pokémon game using your phone’s GPS and camera to make you feel as though you are in the game hunting Pokémon. When you start the game and join a team, you’ll have access to Pokémon Gyms and PokéStops, which are physical locations near you where you can train your characters or catch them. Keep reading to find out how Pokémon GO can help market your business and actions steps you can take to get started:


Embrace it, don’t turn it away

If your business is lucky enough to be a Pokémon Gym or PokeStop, embrace it! What steps can you take? If your company is a PokéStop, don’t turn your distracted gaming customers away, welcome them! These locations were chosen by the game creators as real locations for stops in the game, which gives you free advertising opportunities. It is a great time to make a positive first impression on future customers. This will help build a larger client base with the free advertising you are getting! If your location was not chosen as a PokéStop, that doesn’t mean you can’t join the frenzy.

Greet customers that come into your business with a friendly face and an open door, even if they’re looking down at their phones the whole time. Ask them to submit photos of their Pokémon journey to your business’ social media pages. This will boost your engagement, get more people excited and remind local gamers your location us a stop. Also, by greeting and showing appreciation for their stop, they will want to visit again.


Our client, Caramel Crisp Cafe, is one of the lucky businesses with a PokeStop! They set up a “Pokemon GO” photo contest for customers to win a $25 gift card.

Share your location

When and where should you start? Share on Facebook, Twitter, Instagram or LinkedIn to tell people in your location that you are a stop in this popular app! Post statuses or photos on your social networks and invite people to partake in the fun. Create an area for pictures that people can post at your location and share on social media as well to entice people to stop in. By default, this brings more foot traffic and potential customers into your business. Sharing this will only boost business.

Encourage customers who come into your business playing the game to take photos and upload them to your page. Ask them if you can take photos of them as well and use that as your content for your social media pages. Make a photo contest and invite your customers and followers to share their photos with a common hashtag, and randomly pick a winner for a gift card or a free item! You could also request players write down their name and email for a random prize drawing!

Make it work for your business

Make the marketing for this app blend in with your brand. How can you get started? Use this app to make it work for your business and customers. If your business is a coffee shop, you could offer a drink special based on Pokémon. If you’re a marketing agency, create a photo station for people with your name and a Pokémon message. If you’re a restaurant, offer a coupon to players for their next visit. It’s a great time to get creative and increase foot traffic!

Brainstorm with your team members on ideas. If your business is a bar, create a drink special like “The Pika Brew” or a “Gotta Drink ’Em All” special! Make your brand playful by utilizing the Pokémon theme in your marketing. Create simple deals and specials you can promote on your social media channels that will encourage people to stop by. The best way to begin is to identify the culture of your business and go from there.


Have you used “Pokémon GO” to market your business? Tell us about it!

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10 Quotes To Inspire You And Your Marketing

Quotes have a special way of motivating, pushing and encouraging one to achieve his or her goals. At my desk, I have quotes taped to the wall that serve as positive reminders to always stay creative. In the marketing and advertising industry, life gets hectic and sometimes overwhelming. When you’re frazzled or simply need a creative boost, read these 10 quotes to restart your marketing mind.

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1. “People don’t buy what you do, people buy why you do it.” – Simon Sinek

2. “The best marketing doesn’t feel like marketing.”  – Tom Fishburne

3. “Know thyself. Know the customer. Innovate.” – Beth Comstock

4. “Your culture is your brand.” – Tony Hsieh

5. “You can’t expect to just write and have visitors come to you. That’s too passive.” – Anita Campbell

6. “Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

7. “Whether you think you can or you think you can’t, you’re right.” – Henry Ford

8. “Creativity is the power to connect the seemingly unconnected.” – William Plomer

9. “Creativity involves breaking out of established patterns in order to look at things in a different way.” – Edward de Bono

10. “Creativity takes courage.” – Henri Matisse


These quotes help me find inspiration and direction, especially if I am experiencing writers block and need a creative break. If you ever have a mental block, never underestimate the power of quotes and the impact words hold. Keep these words tucked away for a day where you need that little boost to produce your next masterpiece!

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What quotes inspire you?


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The Benefits of Facebook, Twitter and LinkedIn

According to the Facebook Newsroom, approximately 1.65 billion (yes billion) people use Facebook. There are also about 310 million users on Twitter, according to statista and 433 million LinkedIn users, according to DMR. As you can see, social media is ubiquitous in our society. These three major social platforms have their own benefits. Read on to learn more.


In my opinion, Facebook is arguable the most popular social platform, with Snapchat racing for the lead. While Snapchat may be growing quickly, Facebook still has a stronger foundation of connecting people and has numerous benefits for users and followers. It’s a quick and easy way to connect with people all around the world, whether it’s with local or distant friends and relatives. Now you can travel across the world and remain friends online when you return home!

Facebook is one of the most targeted forms of advertising for an inexpensive price. If you’re marketing your company and promoting a product or event, boosting your Facebook post helps get your company out there to thousands of people around the globe. It’s one of the most efficient and quick ways to get your brand noticed.

Lastly, Facebook live videos provide you with a sense of honesty and vulnerability since you have the power to record in real time. It’s a brilliant marketing tactic that promotes engagement with followers, making them feel as though you are talking right to them.



Twitter has really grown on me over the years, thanks to the hashtag. It’s a fun, quick and easy way to share your message with others who are using the same hashtag.

This works great for businesses, too! For example, if you are promoting a product, you can use the hashtag of your city and connect with others who are searching for happenings in your area. You can also search and follow trending hashtags that change every day.

I love staying current with breaking news via Twitter. I also enjoy tweeting at my favorite authors and retweeting about causes or movements I care about. Lastly, Twitter is a great way to connect with the world a little differently than Facebook with the use of hashtags or topic searches that interest you. This platform is beneficial for both users and followers.

LinkedIn is a place where people can surf job openings and connect with fellow professionals and various businesses. One of the greatest benefits of this platform is showing other people and companies what you are doing as a professional or how your organization is succeeding. It’s a place to share your skills, talents, awards and work experiences. It works as an online resume, but you won’t be penalized if it’s more than one page long! Also, once you start to add connections, LinkedIn will start suggesting more connections in your field and area. It’s a great way to get your face and expertise out there, because everyone is somehow or someway connected.

What benefits do you get from using social media platforms for your personal and professional life?