Ready, set, sprint! If you’re a marketing agency offering web development services, we have an idea for you. Sprint teams are a great way to alleviate frustrations and stresses with website projects. Clients’ busy schedules can make them hard to contact, timelines are often pushed back and the approval process can turn into a nightmare. All of these holdups create frustration for both parties, hindering the creative and production processes. In order to address these issues and move web projects into a shorter timeline, we came up with the idea of using a sprint team. Read three major advantages we found when using a sprint team for our web projects.
- More client involvement: One of the vital components of our sprint team strategy is our level of engagement with the client while we build their website. Since our sprint projects typically only last one work week, we encourage our clients to be as involved with the creative process as possible within the five days. Each day, the client comes to our office and spends about one hour collaborating with our creative team to keep everyone on the same page. By the time the site is ready to launch, both the client and our agency have a clear vision of the design and what the website will accomplish for their business.
- Increase in weekly productivity levels: Often, web projects can get backtracked and put on hold. Whether it’s time spent on approvals and changes or busy schedules getting in the way, it affects the entire process of the project. The more time you spend adjusting timelines, designs and page layouts, the less the team produces. With a sprint team, each member dedicates their entire week to one project only. In combination with heavy client involvement, which keeps everyone on the same page, the sprint team is able to spend a majority of their hours throughout the week in production, which will help the agency’s overall profit margins.
- Opportunity for more work: This one is fairly obvious. If your agency is able to crank out a website in a matter of a few days versus a few months, it opens up a variety of opportunities for more business. It also gives your sales team a reason to go out and win more business! If your agency is successfully completing web projects in one or even two weeks time, it’s a major selling point sales can use when conversing with potential clients, keeping in mind if the websites are small enough to fit production into one week.
Although our sprint team is a work in progress, the results we are seeing thus far have been positive for our agency. Employees are happier and more productive and the agency-client relationship is stronger. Does your company have a process similar to our sprints for certain projects or clients?