According to the Facebook Newsroom, approximately 1.65 billion (yes billion) people use Facebook. There are also about 310 million users on Twitter, according to statista and 433 million LinkedIn users, according to DMR. As you can see, social media is ubiquitous in our society. These three major social platforms have their own benefits. Read on to learn more.
In my opinion, Facebook is arguable the most popular social platform, with Snapchat racing for the lead. While Snapchat may be growing quickly, Facebook still has a stronger foundation of connecting people and has numerous benefits for users and followers. It’s a quick and easy way to connect with people all around the world, whether it’s with local or distant friends and relatives. Now you can travel across the world and remain friends online when you return home!
Facebook is one of the most targeted forms of advertising for an inexpensive price. If you’re marketing your company and promoting a product or event, boosting your Facebook post helps get your company out there to thousands of people around the globe. It’s one of the most efficient and quick ways to get your brand noticed.
Lastly, Facebook live videos provide you with a sense of honesty and vulnerability since you have the power to record in real time. It’s a brilliant marketing tactic that promotes engagement with followers, making them feel as though you are talking right to them.
Twitter has really grown on me over the years, thanks to the hashtag. It’s a fun, quick and easy way to share your message with others who are using the same hashtag.
This works great for businesses, too! For example, if you are promoting a product, you can use the hashtag of your city and connect with others who are searching for happenings in your area. You can also search and follow trending hashtags that change every day.
I love staying current with breaking news via Twitter. I also enjoy tweeting at my favorite authors and retweeting about causes or movements I care about. Lastly, Twitter is a great way to connect with the world a little differently than Facebook with the use of hashtags or topic searches that interest you. This platform is beneficial for both users and followers.
LinkedIn is a place where people can surf job openings and connect with fellow professionals and various businesses. One of the greatest benefits of this platform is showing other people and companies what you are doing as a professional or how your organization is succeeding. It’s a place to share your skills, talents, awards and work experiences. It works as an online resume, but you won’t be penalized if it’s more than one page long! Also, once you start to add connections, LinkedIn will start suggesting more connections in your field and area. It’s a great way to get your face and expertise out there, because everyone is somehow or someway connected.
What benefits do you get from using social media platforms for your personal and professional life?