The term Search Engine Optimization (SEO) was first mentioned in 1997, right around the time Google search was becoming popular. SEO has come a long way since then. Over the years, algorithms have been developed and changed … and then changed again. It’s difficult to keep up with all the changes and sometimes it’s easy to get stuck in the “old” SEO ways. As you revamp and optimize your website for the search engines, remember to leave these SEO myths behind.
- SEO is a one-time thing.
False. Maybe you’ve released a freshly optimized, brand new website. That is great, but if you don’t keep up with it, it will do next to nothing for your search engine positions. SEO is an ongoing effort. Google and other search engines don’t like stagnant websites. Refresh the content on your site, review your keywords and rewrite the meta descriptions regularly for best results. A regularly updated blog is a great asset to your website because it’s an easy way to add new content to your website for the search engines to index.
- Social media doesn’t affect SEO.
Also false. Although social media doesn’t directly influence search engine rankings, it is still important to consider. If you post links to your website or blogs on your social media channels, that may lead to more shares of the link, which drives more visits and engagement on the site, both of which are important signals that go into ranking your website. It also gives your brand another avenue to be found through search.
- You need to use as many keywords as you can.
Are keywords important? Yes. Should you stuff your web copy with keywords? No! Keywords are an extremely important aspect in getting your site found by search engines, but the days of stuffing your copy with keywords are long gone. Do your research and only include keywords that are relevant to your business. Also, only use keywords when they fit into the sentence naturally. Don’t compromise the value of your copy with awkward, keyword filled sentences that don’t make sense.
- You need a lot of copy on your website to rank well.
The amount of copy included on your website depends on how much you have to say. Don’t purposely make your copy long just for the search engines to index. Yes, the more copy you have the easier it is to fit in your keywords (see number three), but if your topic doesn’t need much explaining, don’t drag it out. Write for humans first, search engines second.
- SEO is dead.
Nothing is ever dead. It has been said that SEO will soon be obsolete because of Google’s algorithms, but SEO is still important to think about when designing your website. SEO is still around, but it has changed and evolved with the new algorithm updates and will continue to change as the algorithms change.
When creating your SEO strategy, follow this rule of thumb: write and design for your users first and the search engines second. What SEO myths are you happy to see go?