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Public Relations Conference Gives A Different View On Career

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The Loop Chicago Panel Session

Attending The Loop Divergent  was one of the most impactful moments of my young, professional career. I had the pleasure of listening to several amazing professionals. The panelists and speakers included Maureen Bausch, the CEO of the 2018 Super Bowl, Sara Gavin, president of Weber Shandwick North America, Michelle Giuda, ex-political communication strategist and communication professionals just starting their career. It was interesting to hear advice from professionals at different points in their careers. Check out  the top takeaways from the conference:

Client Relationship – Without our clients, we would not be in business, so it’s important to have a great relationship and an open line of communication with them. As an agency, it is important to find the best ways to communicate with clients, find the most effective way to spread their message, learn and understand their brand, etc. Eventually you should know them well enough that you know the brand of coffee and flavor of creamer they prefer.

Be Proactive – There are three different types of people in the world: those who watch things happen, those who make things happen and those who wonder what could have happened. In all aspects of life, especially the professional aspect, it is important to make things happen. Your career is in YOUR hands. Don’t be afraid to reach out to clients, the media, your boss or other professionals if you have a question or an idea. Making solid connections is essential in the PR world. Use these tips to learn how to be a master conversationalist.

Hard Work Pays Off – If you put in the necessary work, and then some more on top of that, people will notice. Be the first person at work in the morning and the last to leave at night. Think about it like this: If you’re not working, somebody else probably is, and they’re trying to do a better job than you, so you have to prove yourself. You must work hard whether it is physical/mental work or educating yourself.

PRSSA Conference Presentation

Be A Sponge – “Don’t think you can remain successful without keeping your brain sharp,” said Candeo Creative Communication Specialist, Felicia Clark, in her blog about the importance of continuing education. If you’re not working at your job, spend time reading about current industry trends, a new technology that could benefit a client or your favorite novel in general. Writing is a huge part of a public relations job. If you don’t read often, your communication skills could decrease. Seeing how other writers construct sentences and choose words can greatly benefit your writing, even if you don’t realize it.

It’s All About Perspective – Never look at your PR job like, well, a job. Try and go into the office every day thinking: “what can I do to help effectively spread my client’s messages and strengthen their brand?” Stay positive and enthusiastic about what you’re doing; it will benefit your agency/company, clients and career.

These skills will be very important throughout your career. Work hard, but don’t forget to enjoy yourself. Make sure to leave time for self-care, having fun, relaxation and never, ever, forget to …


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