What do you think of when you see a Nike product? Most likely their logo, the Nike swoosh, comes to mind. This is because Nike has done a great job at building their brand into one of the most recognizable brands in the world.
There are certain tools a person must utilize in order to turn his/her name into a brand. Here are a few of them:
Social Media: Using social media is a great way to build your personal brand. Twitter and LinkedIn are two effective online platforms.
With Twitter, you’re able to find anyone and everyone in the world who is using the same hashtag as you. Knowing how to use hashtags effectively can get any message or content you have out on the Internet, fast. This puts you at a great advantage because you can use key hashtags to get your tweets recognized and build a following.
LinkedIn is the most professional social media site. It helps you get in touch with professional contacts and build your network. After all, it’s not always about what you know, but who you know.
Having a voice on social media can be very influential in growing your personal brand. Determine the voice you want it to have and watch it take off! There are so many different platforms available; it is important to find the ones that work best for you.
Networking: Whether at the grocery store talking to strangers or during an interview with a potential employer, letting your personality show through is a must! You never know who you might be talking to at a store, standing in line next to or sitting next to on an airplane. If you stand around and never communicate with others, you won’t get anywhere!
People have gotten jobs from speaking with others during the above examples. Small talk can go a long way with people. You may come off as “weird” if you start asking personal questions to total strangers, so this is why small talk is a must!
Dress to Impress: If you’re trying to make your personal brand stick out, you have to dress to impress. If you wear sweatpants and a raggedy hooded sweatshirt to an interview or a meeting, you will stick out, but not in a good way.
You want to be well dressed so people associate you with a positive image. Now that’s not to say you should go home and throw all your sweatpants and sweatshirts in the trash, but always be conscious to dress for the occasion.
Now get out there and build your personal brand!