We have all made posts to our personal Facebook profiles, whether it’s statuses indicating how we’re feeling about our day (usually changing 15 times throughout the day), or photos and check-ins letting our Facebook friends know what we are eating for dinner. However, when we make posts to our personal social media sites, we never think about how posting at a specific time of day might reach more followers. With social media marketing, it is a whole other story.
When posting Facebook content for digital marketing, there are a few key essentials to keep in mind. The whole purpose of your Facebook posts are to make customers aware of your brand, but how can you make sure your posts are doing that? In order to effectively reach that goal, keep in mind your audience and when they are most active online.
When posting social media content for digital marketing, it is extremely important to be aware of your audience. You want to make sure that your posts are reaching your targeted audience to optimize engagement. For Facebook, there is an easy way to tell who your general audience is.
Facebook offers different insights from how hold your audience is to what type of post gets the most engagement. Under the tab labeled “People,” you can view demographic data such as gender, age and geographic location.You can also see who you’ve reached and who’s engaged. The important thing is to make sure your posts are being seen by your targeted audience and these tools are a great way to determine the best way to do just that.
2. The Audience’s Online Time
After you have determined who is engaging with your content, it is important to think about how they go about their day. If your audience is actively checking out your Facebook page from 10 a.m. to 3 p.m., it would be best to make sure you are posting sometime in between. You can also use Facebook insights to find out which days during the week your audience is most active using the “Posts” tab. Using this data you can not only determine what days your audience is most active on your Facebook page, but down to the times during the day they are most active.
The bottom line is determining who your audience is and when they are most active. Knowing your audience and when they spend their time on Facebook is the key to posting content that will grab their attention and encourage more interaction, which in the end is your primary goal!