Written by Tyler Kerns
Only a few weeks ago, Instagram introduced video support on their filter capturing app. The photo-frenzy app allows users to film up to 15 seconds of pure vintage glory. Of course this is a response to the huge popularity of Twitter’s Vine app, an app allowing users to make six-second videos and post them in a news feed format.
Vine’s popular engagement has made Instagram follow through with their own short-style video platform, but without the initial mistakes Vine made. The ‘insta-cinema’ was released on both major mobile platforms with hashtag and front-facing camera capability. Giving the app an edge, it allows the user to preview a video before posting, and the record button allows the user to touch-focus before filming. Don’t forget all the great insta-filters too!
Online video has been a sensation because of its easy access. When YouTube started, millions published short videos that people watched, shared and rewatched. In 2006 Google gambled a hard $1.6 million when they bought YouTube, but won big with the web-video sensation. People gravitated to these videos for entertainment and to further connect with social media friends. Google has implemented YouTube ads with in-stream video advertisements that have proven results.
The information age has become an instant-information age where people want facts, entertainment and knowledge without waiting. The Vine app allowed that for many companies. It let them animate a clever, brisk message in an entertaining way. With Instagram’s establishment of millions of users, there is a huge possibility for brands to attract current followers with video.
Instagram Video Offers:
- Products or services that translate better through film
- Photo contests can now be truly interactive video contests
- Fun video FAQs
- Great 15-second behind-the-scenes clips
- Consumer profiles and compelling stories
- Quick videos to post on Facebook
- A way to humanize your brand
Insta-users must be careful not to rely on a filter to save their video; they must contribute more thought and work into videos if they’re going to gain popularity. Think viral videos. Not everyone is a hit.
Although with a decline in Vine popularity, it won’t lose to Instagram. Each app has its advantages, so companies should invest time into the one that works best for them.
Video is a popular medium, but consumers get bored quickly, so it’s up to you to create something great.