Candeo Creative : Blog

Social Intelligence: Pinterest

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Written by Kari Ausloos

This month’s Social Intelligence workshop was about how to use Pinterest for your business. We worked hands-on with local business owners to teach them about the basics and importance of Pinterest.

Pinterest is the fastest growing social media platform on the Internet. It drives more traffic than any other channel and users spend the longest amount of time on Pinterest than they do on Facebook or Twitter. During the workshop, we went over some basic vocabulary of Pinterest including what a pin, repin, newsfeed and board is. Read this previous blog post Are You A Pinterest Newbie? to learn more.

When Pinterest first started, it was exclusive and people had to get invited to join the networking site. Now businesses can join without any restrictions. Businesses can benefit from using Pinterest because it increases brand awareness and additional traffic to your website.

Some helpful tips for businesses are to use original content as well as pins from other users. Original content gives pinners a chance to see what your brand has to offer as well as gives your company a personality. Businesses should also link their website and other social media pages to their Pinterest page.

Here are some other important information for businesses to know:

  • Make sure your business is Pinterest friendly. Businesses with tangible products to sell should definitely be using the site.
  • Know your audience. Understand who you are trying to market to and when they are most likely on Pinterest.
  • Average amount of pins per day should be 10 to 12 pins.
  • Businesses should understand Pinterest before starting to use it. You can use the secret boards to get a feel for pinning and you can publish the boards when you feel you got the hang of it.
  • Don’t use poor quality photos. Make sure that the photos are large with a high resolution. If you pin photos that are blurry or of low quality, this will turn followers away and create a bad image for your company.
  • Communicate with your followers by liking, repinning and commenting on pins.
  • The best time to post is between 2 and 4 p.m.
  • Take a look at your competition and see how they use Pinterest for their company.

That is some of the basic information that we shared during our workshop. For more information on Pinterest, read some of our other blogs: How Your Business Can Be “Pinning” and 8 Easy Steps To Be A Pinner. Check out some of the new features Pinterest has to offer here.

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