Candeo Creative : Blog

8 Easy Tips To Being A “Pinner”

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Showing the most growth year-over-year for social desktop, social web and social app usage, Pinterest is here to stay. Since popping up onto the social scene, Pinterest has shown more than a 2,000% increase in unique visitors. It is by far the fastest growing social networking site in history!

Time spent on Pinterest is divided among pinning pictures, liking other pins and commenting on pins. 80% of content shared on Pinterest are re-pins of pictures from other users. Lord knows I spend enough time on Pinterest. It is so addictive! (Seriously, I need help.)

Pinterest is easy enough for the average user to navigate. However, there is a right and wrong way of sharing photos on Pinterest.

Tips for being a good pinner:

1. Include links that work. Nothing is more annoying than clicking on a pin for more info only to run into a 404 error.

2. Include links to original sources that are helpful. If your pin is about a DIY project, make sure the link you provide directs users to an actual DIY guide.

3. Use a good quality photo. Make sure photos are large and high resolution. Never tamper with another photographer’s work. If you’re going to re-pin a photo, make sure it links to the original source.

4. Have a good description/comment for your pins. Pinterest automatically requires you to describe your pin before pinning anyway, so might as well make it count. Use key words that will make your pin easily searchable.

5. If you find a better original link, edit it onto your pin (for re-pins). Things get shared so many times on the internet that it’s hard to keep track of the original source, but if you do stumble upon it, make sure to include it on your pin.

6. Upload your own pins. If you’re into cooking or DIY, take photos of your work and upload it to Pinterest. If you’re a blogger, use Pinterest to highlight your posts. Who knows, maybe you’ll gain a massive following!

7. Share pins from other websites. More and more websites are integrating “Pin it” buttons on their pages. This makes sharing their photos on Pinterest super easy.

8. Create fun and descriptive boards. Not to toot my own horn, but check out my boards. Pinterest doesn’t have rules about naming your boards, so I try to have fun with it. I have a board called “Wolfgang & Patience” (my future babies). This is where I pin parenting tips, children’s crafts and kid fashion. But keep in mind that if you want your pins/boards to be easily searchable, they need to be categorized properly. This can be done under editing options.

Well, that’s all I got for now on how to be a better pinner. Read our previous blog posts, How Your Business Can Be “Pinning” and Are You A Pinterest Newbie?, if you want to learn more. If you’re interested in creating a Pinterest account for your business (there’s a difference between personal and business accounts), join us for our next Social Intelligence workshop on April 30. There are only 10 seats available so contact us to claim your spot! Visit our events page for the deets.

Author: Sheng Riechers

Candeo Creative Communication Director

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