Written by Kari Ausloos
Video tutorials have become popular on YouTube because it is always easier to learn how to do something by watching rather than reading a lengthy instruction. Video tutorials take time and effort to make, but they can be very beneficial to you and your viewers, especially if your business has any DIY aspect to it. Posting a video onto YouTube will increase the chances of your company being found online. Also, you are providing people with a valuable experience, learning how to do xyz.
If you’re thinking about making a video tutorial of your own, follow these tips to ensure that it will turn out great.
First of all, nail the basics. Make sure you have proper lighting, a quality camera and sound and limited distractions. The beauty of making a YouTube video is that anyone can do it. You don’t necessarily need the best equipment, even a cellphone camera will suffice, but making sure these basic requirements are met is crucial to making a good video.
The next step is to plan ahead. It’s a good idea to prepare a script or bullet points of what you want to talk about before you make the video. This will ensure that there are no awkward silences and help you avoid the frequent “ums” or “ahs” while speaking.
In the very beginning of your tutorial, you should identify the problem or what your video is about. This will grab the attention of your viewers and help them determine if this is the right video for them. The Small Things Blog is an excellent example of how a video tutorial should be. The tutorials include how to accomplish many different hairstyles and explain the process step-by-step.
Throughout your video, take your time and speak clearly. Keep a steady pace and go over every point you want to make clearly. Try not to use jargon that will confuse your audience. You’re most likely talking to beginners, so try not to sound too technical. Also, don’t forget to smile! Videos are a great way for a company to put a face to its brand, so make sure you put your best foot forward.
Another important factor to keep in mind is the length of your video. To put it briefly, put it briefly! Long videos can easily become boring and lose the attention of you viewers. They’ll likely end up clicking on cute cat videos instead of finishing yours. The average tutorial video is about 4 minutes, so use your time effectively.
Once you are done going through the steps in your video, thank your viewers. They took the time to watch it. On a last note, try to create some dialogue. Ask questions or provide additional resources including contact information or helpful links in the description section below your video. The University of Wisconsin Oshkosh has excellent examples of how to keep videos short and entertaining in their Go2UWO video blogs. Check them out!
Once you have the meat and potatoes of your tutorial done, be sure to edit your video. Take out spots that seem confusing or where you messed up on a line. People don’t want to watch a video of someone rambling and bumbling. To aid in the tutorial, you could add descriptive text bubbles or speed through the boring parts to make the video more entertaining to watch. For example, if your video is on how to make spaghetti, speed through the 15 minutes of boiling noodles.