Candeo Creative : Blog

Social Media And The Oscars

Written by Kari Ausloos

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The 85th Annual Academy Awards was viewed on Sunday with Hollywood’s finest gathered in the Dolby Theater in Los Angeles, while the rest of us non-famous people gathered to an equally glamorous place – the Internet. The masses took to Twitter and Facebook to share their thoughts about the evening’s excitement and festivities. Twitter gathered over 8.9 million tweets about the big show, while Facebook generated over 66.5 million interactions including likes, comments and posts.

The host of the evening, Seth MacFarlane, took the lead with much of the conversation. From his sometimes inappropriate jokes to his skit about the Flying Nun with Sally Fields, these were just some of the most talked about moments.

Adel received much of the twitter chatter while performing her Oscar winning song “Skyfall” with 82,300
tweets-per-minute. The most talked about winner on Facebook was Argo, receiving an increase of 2,460 percent of mentions.

Jennifer Lawrence created some heavy traffic on Twitter with her unfortunate fall to the stage, generatingOscars-2013--Jennifer-Lawrence-Fell-On-The-Stairs_-And-Other-Awards-Season-Mishaps over 70,000 tweets. Michelle Obama also surprised the audience by announcing the best picture winner. Her big moment had about 85,000 mentions on Twitter.

This year’s Oscars was the most talked about in history, surpassing the 2012 broadcast by over three times as much.
Here is an interesting infographic that shows the details of the most talked about trends.

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