Candeo Creative : Blog

LinkedIn Etiquette

For those of you who are unfamiliar with LinkedIn, it is a professional social networking site

with more than 150 million users. However, somewhere along the way users have forgotten that
it’s meant for professional networking. Manners are ditched because people forget that there
are other people at the end of their computer screens. You wouldn’t ask a complete stranger to
recommend you for a job or endorse your skills in real life. And you wouldn’t ignore someone if
they approached you with a question or comment.

LinkedIn is a place where professionals network. It is full of potential employers and important
connections, so don’t forget to conduct yourself accordingly. Here are some tips to get you

1. Connect with people you actually know. This goes both ways when you are sending a request
and receiving one. You gain nothing from connecting with strangers.

2. Personalize your messages and requests to connect. LinkedIn fills in the blank for you when
you send a request, but if you know someone, include why you want to connect. If that person
may not remember you, remind them how you met.

3. If you don’t know someone but would like to connect, a great way is to ask a mutual
connection to introduce you. Be sure to send a personalized message to both parties and
include why you are interested in connecting.

4. Don’t just ask anyone for a recommendation. Request a recommendation from colleagues
and bosses who know you and are familiar with your work. Remember to personalize your
request and be polite. “Please” and “thank you” goes a long way.

5. Use a proper photo for your LinkedIn profile. A professional headshot is your best bet.
However, if you can’t get a professional headshot taken, here’s a great blog on what to avoid.

6. When reaching out to recruiters, be sure to mention the specific job opening that interests
you. Don’t ask for a phone number or other contact info directly for a job that may not even
exists. Recruiters are open to connect on LinkedIn, but don’t become a nuisance.

7. If you want people to recommend and endorse you, recommend and endorse others.
However, be careful not to trade recommendations. Possible employers don’t want to see that
you and your friends are just scratching each other’s backs.

8. Write back no matter what. There is nothing more off putting than no response to a message.
If you’re waiting on a response, one month is a long enough time to try again. However, if
the person is still not responding, cut your losses and connect with people who are more

9. Send thank you’s when someone recommends or endorses you. Even though this is an
online transaction, manners still matter especially because LinkedIn is a place for professionals.

Author: Sheng Riechers

Candeo Creative Communication Director

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