Candeo Creative : Blog

The Dangers of Social Media

On January 4, The Today Show aired a segment on the dangers of social media, specifically concerning location tracking. All smartphones are built with GPS capability to allow Google and other services to know your location and help you find what you’re looking for quicker. However, this service may be more harmful than helpful.

MSNBC anchor Tamron Hall learned her lesson when she tweeted at a concert and was shortly greeted by a cyber stalker. She now tweets where she has been rather then where she is. Not only is it dangerous to post about where you are, but where you  aren’t. For example, a Facebook post about a weekend getaway could let potential burglars know when to ransack your home.

Link to Today Show episode: http://goo.gl/bUXOU

Although Google Maps say that their location services are approximate, they are actually a lot more accurate than most people think. With Google Street View, anyone can zoom in on your approximate location to find out names of businesses and even specific addresses. When Tamron Hall tweeted about the presidential debate she was watching at home, she also unknowingly tweeted where she lived. A Google Street View of her neighborhood was enough to creep her out. The Google Streetview photo showed the inside of her home through a window.

As another part of the segment, a Today Show intern was cyberstalked over the weekend to show exactly how much info she was putting out there to strangers. Information like where she worked, shopped, had drinks, ate dinner and even slept was revealed through her social media activity. Is our society turning into a “Big Brother” state without our knowing?

Luckily, the solution is simple. Learn how to turn off location tracking on your smartphone by going to your privacy or location settings. Depending on the device, you can turn off location tracking for specific apps or in general.

Author: Sheng Riechers

Candeo Creative Communication Director

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