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4 Tips For Surviving The Advertising Agency

Sheng Riechers, director of operations, recently spoke to a group of students about tips for surviving the advertising field. She has condensed her advice into the following four tips:

1. Learn to Learn

Technology is ever-evolving. Whether that’s digital marketing trends or marketing tactics, something new is always occurring. In this day and age, there’s always a new app update or screen quality upgrade, which encourages people to always search for the next best thing. For instance, interactive advertising and video content are some examples of trends that are currently popular. It’s important to keep up with these latest trends, whether that’s by reading articles online, watching how-to videos or attending seminars. In short, never stop learning!

2. Learn to Love It

Similar to people saying their photos have “no filter,” this also applies to the advertising industry with humor. In a creative field, you need to try new ways of thinking and embrace all ideas, no matter how outlandish they seem. There will be all different kinds of humor that brings you out of your comfort zone, and if you want to enjoy the industry, you have to learn to love the crass humor.

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3. Learn to Laugh

The industry is filled with stressors and high pressure situations. The best way to deal with these challenges is to learn to laugh. You need to learn this skill because stress doesn’t stop in the advertising industry. In fact, it is the fifth most stressful career, next to being a police officer. Don’t let that scare you though. If you can learn to laugh at the madness of the industry instead of letting it negatively affect you, you can handle it!

4. Learn to Lean In

Sexism. We wish it didn’t exist. We can pretend it doesn’t; however, that would be unrealistic. So here’s the reality of it: it’s still a “Mad Men” industry. Many women do not hold leadership roles and men still dominate them. This may not be the case everywhere, but the majority of owners, presidents and CEOs are men. Good advice for dealing with this? Sheryl Sandberg’s Lean In philosophy. Sandberg wrote about challenges she has faced, gender differences and equality.

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Do you have any tips on surviving the advertising agency world? We’d love to hear it!


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Our Golden Birthday: A Special Interview

There’s a melody in the air, and that melody is the tune of happy birthday! On May 4, Candeo Creative will be turning 4 years old! Zack Pawlosky, president and owner, and Sheng Riechers, director of operations, share memories and aspirations for the future in this special interview!

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Zack and Sheng at Candeo Creative’s first business expo.

Zack Pawlosky, President

How did Candeo Creative begin?

Candeo Creative started because of the need for a digitally strong agency in Oshkosh and the Fox Valley. I created Candeo Creative as a student and intern at the University of Wisconsin Oshkosh. The company first started with social media marketing, then grew into an integrated marketing group. The main tactic was identifying the need of helping people, especially with the digital area, and pulling together a group of talented people to meet that need.

How has the company evolved over these 4 years?

The company has evolved tremendously and very quickly. It has not only evolved in being able to meet the client’s needs, but also the needs of the staff.

Why do you love working for Candeo?

I am energized everyday by the people I get to work with, both clients and employees. Early on, it was a risk for clients to go with a young and new group, and that they put a lot of trust into the company. The company’s passion and hard work really show what the agency is made of. Lastly, the positive, sharp and talented individuals are another reason I love this agency.

Where do you hope Candeo goes in the future?

The goals are big for Candeo Creative! I want to become the best in class for this industry and become an international marketing group. I hope to have the poise and power to continue to showcase what the company is made of and continue being unique and creative.

Sheng Riechers, Director of Operations

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How did you start working for Candeo Creative?

Zack and I met in college. I was interning at the University of Wisconsin Oshkosh career services center, and he was with the integrated marketing communications department. We both collaborated for an event for diverse students, and hit it off from there. After I graduated, my supervisor from career services reached out asking if I wanted to help Zack with his social media marketing company. This is where it all began! After a number of meetings and interviews, I was hired and joined the company as a full-time employee.

How has the company evolved over these four years?

In terms of numbers and growth, our team has sextupoled in size! The company has grown exponentially, and the numbers and types of clients become more diverse on a daily basis. The culture has truly blossomed over these four years.

Why do you love working for Candeo Creative?

The people. Everyone is so different and very close. At this company, life long friendships are always being built, and people who are truly accepting and kind are hired to join our flourishing team.

Where do you hope Candeo Creative goes in the future?

Grow, grow, grow! I hope to continue seeing the company expand and continue taking on like-minded, passionate people. I’m excited about the growth of the clients, the different places the agency is going over the next few years, and the hope of having an international agency in the future.

Look out everyone, Candeo Creative has some big plans ahead!zack and sheng .jpg

We are very excited to be celebrating our Golden Birthday on May 4! If you’d like to join us in the celebration, come to our open house! It’s an open invite and we’d love to see you there! RSVP here.

 


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5 Ways A Multimedia Specialist Finds Inspiration

Inspiration doesn’t come in one particular way. People find inspiration differently, and that’s the beauty of creativity! Leah Mann, our multimedia specialist, does a variety of different tasks ranging from video, photography, audio recording and animation. Clearly, she is an extremely versatile individual! You may be wondering how she finds inspiration for all of these projects? Keep reading to find out!

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1. Notes App

One helpful tool Leah uses is the Notes app on her iPhone. This tool allows her to jot down notes whenever she feels inspired or wants to remember a thought for later. She writes notes at work, when she’s out with friends or at a networking event. The notes on her phone hold potential creative ideas for future projects! See the screenshot of one of Leah’s notes below:

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2. Music

Music has a way of inspiring people in different ways. For Leah, listening to music helps her get in the zone at work. She shared four songs from different genres that are great for getting her creative juices flowing:

Trees by Twenty One Pilots



Girl Anachronism by Amanda Palmer



Sunday Kind Of Love by Etta James



Run Down by Hillsburn



3. Facebook Group

Most of us are aware of the power of Facebook. It gives one the ability to connect with people from all over the world, learn about different events and much more. Leah created a Facebook group called Fox Valley – Film/Theater/Music Connections where filmmakers, actors, musicians, makeup artists, set designers and scriptwriters can connect in the Fox Valley area. It’s helpful when she is in need of talent or advice for a project.

4. Ukulele

Leah said, “I believe in a world where everyone has a ukulele.” That’s right, Leah also plays the ukulele! This instrument relieves stress when she needs a break from a hectic day or is feeling overwhelmed. She usually practices her ukelele before going to bed, which is a satisfying way to end the day. This musical instrument also motivates her to get out of her comfort zone by playing at open mic nights! Not only does she share her musical talent at these events, she also meets fellow musicians who may become potential talent for a future project.

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5. Websites

The internet is a great place to look for inspiration. Different sites offer different information and creative ideas. Here are four websites that inspire Leah:

Vimeo

This is a video sharing platform similar to YouTube, but is a bit more artistic and geared toward videographers. The site offers weekend challenges or video prompts, to anyone who wants to participate. Visit Leah’s Vimeo page and see if any of her favorite videos inspire you!

Moviola

Moviola offers webinars and training for professional filmmakers. You can buy a membership for more access or enjoy the free videos posted weekly! These training events are incredibly informative and help Leah make better work.

Tumblr

Tumblr helps Leah stay up to date with current internet trends. She also uses it to follow her favorite designers, web comics, fandoms and more.

No Film School

No Film School, no problem! This website is a great resource for Leah to learn about new technology, tools and trends in the film industry.

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Sometimes it just takes a few unique tools to spark our creativity. Leah found hers. What are yours?


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3 Useful Marketing Tools

I started interning at Candeo Creative in February. Although that is only two months ago, I have learned a great deal of information in that short amount of time. My brain is bursting with exciting tips, tricks and ideas I have learned and continue to learn every day. I have narrowed down the top three tools I believe help us at Candeo Creative make marketing run smoothly:

1. Basecamp

Basecamp was created to make people feel less overwhelmed and more organized. If you’re anything like me, you like making to-do lists and crossing items off your list. The main reason I love Basecamp is because it allows me to make checklists for clients and keeps me up to date with deadlines. It lists all of my projects on my homescreen, offers a calendar view of my tasks for the month and lets me edit any task I desire! For us, it is one of the most organized tools we use.

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2. Trello

Another useful marketing tool is Trello. This tool let’s you create boards for different departments, clients and projects in your organization. At Candeo Creative, we have boards for each department. These boards allow us to assign different tasks and duties and move them around to the various departments/employees. Whether it’s an art request or proofreading task, these boards keep everything organized and in one place.

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3. Sprout Social

I love social media and organization, so it’s no surprise that I love Sprout Social! It allows us to have social media accounts, such as Facebook, LinkedIn and Twitter all connected via one dashboard! When I schedule content for Candeo Creative or a client, I can use the Sprout Social publishing tool. This tool also connects all social media channels’ messages, news feeds, demographics, trends and graphs in one place! It’s a useful tool and easy to learn.

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What tools do you use to stay organized? Let us know by commenting below!

 

 


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3 Web Development Trends You Need To Know About

The marketing world is always changing with new trends constantly surfacing. Being the communications intern, I am always reading and learning about new social media and marketing trends. Web development is an area of marketing that is also constantly evolving. Our web developer, Sam Oldenburg, explains the top three web development trends he believes are worth knowing about.

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1. CSS Pre-Processors

In a nutshell, CSS Pre-Processors are tools used to help implement website designs. As Sam explains, CSS hasn’t evolved significantly over the last 10 years. Having CSS Pre-Processors makes one’s website easier to maintain and allows developers to implement designs faster. For example, Sam explains how, here at Candeo Creative, we use SASS (Syntactically Awesome Stylesheets) which is basically a shorthanded way to write CSS. SASS allows more CSS writing at a quicker pace.

2. Next Generation Javascript

Many people have heard of Javascript and may have seen it pop up on their computer. Sam explains ES2015 is the newest standard of Javascript being implemented by browsers. As mentioned previously, CSS handles the visual display of a website and Javascript implements the functionality of a website (e.g., opening tabs on a site, hiding or showing additional content). Sam says ES2015 is a new and exciting standard that revolutionizes how Javascript is written by developers. In short, ES2015 allows developers to write simpler code, which results in saved time and increased organization.

3. React

React is a tool developed by Facebook and is the technology that helps power sites like Facebook and Instagram. Sam believes one aspect that makes React notable is that it takes HTML and Javascript and meshes them together. React lays out a website’s structure and provides tools to easily build dynamic web applications. To better understand this tool, Sam used a helpful analogy. Let’s say you are building a house. You can choose to shop at the hardware store for lumber and tools to build your foundation. Or you can buy a prebuilt structure that will make building easier since all of your tools are in one place. The prebuilt structure in this scenario is how React works in simplifying the process of creating dynamic websites.

Sam says the web is constantly evolving and that these three trends have caught on. They all work well together and allow you to build innovative and unique websites in a relatively short amount of time.

Do you need a new website for your organization, or need advice on how to improve it? Contact us today!

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